9th Reeperbahn Festival (Hamburg) – Intern. meeting place for music & digital industries in Europe from 17th-20th Sept 2014
Posted by ElJay Arem (IMC OnAir) on September 17, 2014
The Reeperbahn Festival
… presents over 400 concerts featuring international newcomers performing indie, pop, rock, folk, singer-songwriter, electro, hip hop, soul, jazz, and contemporary. Concerts are held in clubs, bars, theatres, and other extraordinary venues on and around the Reeperbahn. It welcomes more than 3,000 media representatives and professionals from 35 countries who are active in the music and digital creative industries. Attendees meet and exchange ideas at the music & digital sessions, networking events, meetings, award ceremonies, and parties…. and it offers more than 70 music-related events in the fields of digital arts, fine arts and urban arts in a variety of unique St. Pauli locations.
International Talents, Trends and Trade
The Reeperbahn Festival is Germany’s largest club festival and is one of the three most important meeting places for the music and digital industries in Europe. Under the heading ‘Talents, Trends & Trade’ the festival offers around 600 wide-ranging events in more than 70 venues on and around Hamburg’s Reeperbahn – including concerts by international newcomers, an extensive arts programme, and a business platform and conference for companies and organisations. Over 30,000 visits are expected at the ninth edition of the Reeperbahn Festival. (Source: Official Website | About us)
Intern. Conferences, Panels & Workshop Programme…
- THU 18th Sept 12:00 – 14:30 – 15:30 pm CET (Location: SUITE 716)
CLASSICAL MUSIC IN THE DIGITAL MARKET
NEW SUBSCRIPTIONS, OLD MASTERS: CHANCES + RISKS OF CATALOGUE POLICIES IN DIGITAL TIMES
SESSIONS RECORDED MUSIC
The classical music market has been transformed by digitalization, just like all other sectors of the recorded music business. But classical music has its own specifics, its own audience, its own formats.
– How do labels adjust to the changed marketplace?
– How do digital plattforms and distribution channels suit the repertoire?
– Streaming, downloads, further marketing potentials: What is effective, what will the future look like, which are the strategies pursued? (Source)
- THU 18th Sept 12:00 – 13:00 pm CET (Location: OPERETTENHAUS (STUDIO))
SESSIONS GAMES / MEDIA
We read a text, listen to a radio report, and watch a television programme. So far, so good. Traditional media are linear. But computers, smartphones, and tablets are capable of more. These are input and output devices. They are interactive. And this is where newsgames come in.
Journalistic content is being not only consumed but turned into something that can be experienced. Games are perfect for making complex systems interactively explorable. Newsgames have been tested around the world during the last ten years or so. Marcus Bösch shows the best and worst examples – from Arte, the Guardian, the New York Times, etc. What works? What doesn’t work? And what’s the hidden potential?
Marcus Bösch guides us through the world of newsgames. In 2013, Bösch and his game studio published Germany’s first newsgame and in 2014 he organised Europe’s first Newsgames Hackathon. (Source)
- THU 18.09. 13:30 – 14:30 UHR BOARD ROOM (Location: ARCOTEL ONYX LOBBY)
SMART MUSIC MARKETING TO 4 BILLION NEW CUSTOMERS
SESSIONS MARKETING / MOBILE
Since the introduction of the mobile phone this market has registered enormous growth rates. With the smartphone – and the incorporation of the internet into mobile phones – mobile providers are continuing to make staggering returns and profits.
Germany is among the top 14 countries (at number 11) with more than 100 million mobile customers; in Germany mobile penetration is at 138%. Topping the list are the densely populated countries of China (1.35 billion / 92.3%) and India (1.35 billion / 62.5%). The United States occupies third place, followed by countries such as Indonesia, Brazil, Russia, Vietnam, Pakistan, Nigeria, Bangladesh, the Philippines, and Mexico. All of them are countries that are not, or not yet, counted among the rich industrialized nations and therefore have so far not been the core target market for music marketing. This could change with the proliferation of smartphones – after all, this technology is catapulting customers in poorer countries from the analogue era directly into the digital world.
What are the consequences of this for marketing music? What are the trends and concrete activities for reaching and monetising this new target group of roughly 4 billion people? How important will the localization of content and communication strategies be? We’ll discuss these questions with an international team of music and mobile professionals (Source).
- THU 18.09. 13:00 – 14:00 UHR (Location: SALON SCHMIDT)
EVERYTHING YOU ALWAYS WANTED TO KNOW ABOUT ADVERTISERS AND THE SYNCH BUSINESS
SESSIONS PUBLISHING / SYNCH & BRANDS
A creative TV commercial is being produced. The campaign is planned around it. What is still missing though is the right music or the license for it. The spot goes live in 5 days. Now what?
How do advertisers find music? How do they handle music that is so important for the advertising message and its emotional appeal?
What exactly does the advertiser, the supervisor, the music pitcher need?
Only if the music supplier meets these needs, he can deliver exactly what is wanted. Reeperbahn Festival Conference asks the right questions and helps you to understand the customer’s needs and language:
* How do agencies, brand decision-makers, and producers of a spot make their music choices?
* What timings are observed?
* How can the label support the decision of the Music Music Supervisor, agencies, the brand?
* What can the label do when the brand and agency do not move?
* What cross-promotional values can a label use as arguments to the brand, the sync partner (e.g. video, range)? (Source)
- THU 18.09. 11:00 – 12:00 UHR (Location: SCHMIDT THEATER)
THE CHAOS OF DIGITAL PAYMENT
READING AND UNDERSTANDING YOUR ONLINE ACCOUNT STATEMENT
It took a while for the cash to start flowing in. Finally, however, revenues from the sale of online music and licences are on the rise. At the same time, the days of straightforward and transparent account statements are past – because now there are columns of figures, a flood of data, inconsistencies in the calculation of rights of use, and questionable analyses of the actual utilisation of music in bits and bytes.
What’s left is an account statement based on good faith – that is, one based on information supplied by download providers and streaming services. We’ll discuss the chaos of digital payment – and hope to hear suggestions for improving transparency and probity in the digital music business (Source).
- THU 18.09. 14:30 – 15:45 UHR (Location: SUITE 616)
GVL – ARTISTS AND LABELS REAP THE BENEFITS (TIPS & TRICKS)
The GVL (collecting society for neighbouring rights) represents more than 130,000 performing artists and over 34,000 labels worldwide in the exercising of their neighbouring rights. During the GVL workshop at the Reeperbahn Festival learn how you, too, can benefit from GVL and receive remuneration when your productions are played on the radio. The speakers will take participants through the GVL systems, demonstrate the basics in a hands-on approach, and share tips and tricks for the online portals TRISYS.GVL (labels) and ARTSYS.GVL (artists). – (Source)
- THU 18.09. 15:30 – 18:00 UHR (Location: SALON SCHMIDT)
PRODUCT TANK: INNOVATION OF DIGITAL PRODUCTS
HOW TO SETUP A CULTURE THAT FOSTERS INNOVATION IN THE DEVELOPMENT OF FAST-MOVING DIGITAL PRODUCT
SESSIONS PROGRAMMING / STARTUP / DESIGN
Join us to meet other product people and people interested in digital products.
Since 2013 Product Tank Hamburg is the local chapter of an international event format that provides a platform for Hamburg’s growing product management scene. When curating the program the organizing team looks for a healthy mix of international speakers and local experts (Source).
Jeff Gothelf: ‘Building a culture of Innovation’
We are very proud to present Jeff Gothelf from New York City who is well-known for his game-changing book ‘Lean UX’ (O’Reilly) and is travelling the world as a consultant for Neo Interactive as well as a well-booked presenter on topics of collaboration and innovation.
Daniel Neuberger: ‘A culture of innovation in practice or how to tame the culture beast’
Daniel was able to gather experience as a Product Manager at eCircle, FriendScout24 and OTTO. Ensuing stations as User Experience Design Lead at OTTO and Head Of Product Management for Immonet. Currently Daniel has the privilege to work as a consultant nationwide for ThoughtWorks in Germany.
- THU 18.09. 15:00 – 16:00 UHR (Location: OPERETTENHAUS (STUDIO))
THOMAS GOLUBIĆ: THE ART OF MUSIC SUPERVISION
SESSIONS PUBLISHING / SYNCH & BRANDS
Thomas Golubić is probably the most influential and most successful music supervisor currently working in the American TV-series market – he’s behind the soundtracks for global hit series such as “Breaking Bad”, “Six Feet Under”, and “The Walking Dead”. At the Reeperbahn Festival, the Grammy nominee will talk about his career as a music supervisor, the TV and film industry, as well as his upcoming projects.
Golubić will be interviewed by Christoph Becker, Managing Director of Constantin Music, and who is second to noone in Germany when it comes to the Synch and Filmmusic business (Source).
- THU 18.09. 16:00 – 17:00 UHR (Location: BOARD ROOM (ARCOTEL ONYX LOBBY))
TV & TRAILERS: HOW TO SYNC WITH THE US
SESSIONS PUBLISHING / SYNCH & BRANDS
In Continental Europe TV series are generally equipped with musical blank licencing deals. The clearance is usually managed by the broadcasters and collecting societies. Especially in the United States things are fundamentally different: the huge TV series market has to license its music directly from the rights holders.
How is music placed in TV series and what is the difference between Europe, the UK and the U.S.? (Source).
- THU 18.09. 13:45 – 14:45 UHR (Location: OPERETTENHAUS (FOYER 1ST FLOOR))
MUSIC MOVES EUROPE
SESSIONS LIVE MUSIC / POLITICS / RECORDED MUSIC
There’s no doubt about it: music moves Europe. First and foremost, the major music festivals display impressive mobilisation potential because festivals such as Sziget, Tomorrowland, and Wacken Open Air attract Europe-wide audiences every year.
The cross-border successes of European artists such as Daft Punk, Stromae, or Mando Diao are also something to be proud of. And there’s no doubt that it’s primarily young Europeans who are interested in and enthusiastic about music. At the same time, however, enthusiasm for the European idea is in short supply, as the results of the last European elections demonstrate.
What potential does pop music along with its industry players and its protagonists on European stages offer in terms of revitalising the positive aspects of Europe? And what is needed for top pro-European politicians and administrators to discover and come to appreciate the benefits of “Music Moves Europe”? (Source).
- THU 18.09. 14:45 – 15:45 UHR (Location: BOARD ROOM (ARCOTEL ONYX LOBBY))
THAT’S ENTERTAINMENT LAW!
THE QUICK BRIEFING
SESSIONS LEGAL / MEDIA / RECORDED MUSIC
Legal action at the Reeperbahn Festival Conference: The International Assosictaion Of Entertainment Lawyers (IAEL) presents a session about the most relevant current legal aspects of the entertainment world. Expect to be taken to an indeed entertaining court! Inspired by the idea of the infamously fast „Pecha Kucha“ format (invented to prevent „Death by PowerPoint), some if the IAEL’s finest will take the stand:
Susan Abramovitch (IAEL-Executive Member Canada) on “New Deals, New Ways, New Opportunities” (about the rapid changes of deal structures); Peter Marx (IAEL-Executive Member Belgium) asks “What About Europe?”(*) (concerning major judgments of the European Courts); Götz Schneider-Rothhaar ((IAEL-Executive Member Germany) presents “The Streaming Revolution“ (about Youtube marketing, aggregating and live broadcasting) and Wolf-D. Schoepe (IAEL-Executive Member Germany) speaks on “Blogs, Networks, Communities and Providers” (liabilities, risks and miscellaneous) – (Source).
- THU 18.09. 10:30 – 11:30 UHR (Location: SALON SCHMIDT)
INTERNET OF THINGS – THE NEXT ONLINE WAVE AND HOW TO SURF IT
SESSIONS MAKER / MARKETING / PROGRAMMING
According to Gartner the Internet Of Things is amongst the “Top 10 Strategic Technology Trends for 2014”. Where do we go from here? Is the current trend of adverstising agencies using it as means to gain attention to make their campaigns even more successful all there is? Can it be used to improve our quality of living for all of us? We’ll guide you with cases of both from around the world as well as with our clients’ work results, and have a little sneak peek at a product that’s cooking in our own product development kitchen. Beware: this talk potentially changes the way you look at the internet and the way you judge online campaigns and products (Source).
- THU 18.09. 16:30 – 17:30 UHR (Location: OPERETTENHAUS (FOYER 1ST FLOOR))
THE DATA OF OTHERS
THE CONTENT ECONOMY AND USER RIGHTS
SESSIONS LEGAL / POLITICS / RECORDED MUSIC
Representatives from European collecting societies, concert-promoter and recording-industry associations, music authors, music publishers, and media companies will gather at the Reeperbahn Festival. They all share a keen interest in the question: how can the intellectual property of creative people in all sectors be protected effectively without unduly restricting the rights of the consumer? The “retention of data” is a key hot-button phrase in this discussion: is it necessary for enforcing laws aimed at protecting intellectual property, or is it an undue encroachment on the freedom of the internet? We’ll hear the positions of content providers and user advocates – as well as how policymakers, both at the national and European level, intend to regulate data collection. An update of the debate in the aftermath of the NSA scandal and the European elections (Source).
- THU 18.09. 14:15 – 15:15 UHR (Location: SALON SCHMIDT)
THE FUTURE OF MUSIC MANAGEMENT
WHAT KNOWLEDGE AND SKILLS DO TOMORROW’S MUSIC MANAGERS NEED?
SESSIONS LIVE MUSIC / PUBLISHING / RECORDED MUSIC
Based on data from a brief introductory presentation, a leading researcher and two professionals working in international music management will discuss the following question with two instructors in the field: what knowledge and skills will music managers need in the future to meet the demands of the digital age? The differing perspectives of researchers and practitioners will also provide the basis for a consideration of the growing relevance and responsibility of education providers for music management (Source).
- THU 18.09. 12:15 – 13:45 UHR (Location: CLUB HAMBURG)
ONLINE MARKETING CLINIC
QUICK WINS AND MOST COMMON MISTAKES
We’ll put your Online Marketing to the Acid Test
Most startups are facing a chicken/egg-problem: How do I acquire users, if I only have small change to spend on marketing; how do I convince investors to hand over the money, if my number of users is low? We want to help you solve at least the first part oft he question, so the second will solve itself. Using the example of Protonot we’ll take a look at how startups can use Online Marketing in an effective way to get known among the target group. In the second part of the slot you can come forward and take part. Together we’ll then ponder which could be the right ways and channels for you advertise on the web and in what ways you could up your game. We’ll look at your website, your product and your Online Marketing channels in “real time” – from SEO through SEA to display marketing and Social Media (Source).
- FRI 19.09. 15:00 – 16:00 UHR (Location: BOARD ROOM (ARCOTEL ONYX LOBBY))
HOW TO TREAT YOUR MUSIC SUPERVISOR
SESSIONS PUBLISHING / SYNCH & BRANDS
They are the sacred cows of the sync business: without them nothing works; they are the eye of the needle music has to go through to end up in a movie. So, how do music supervisors work? What are they looking for? What’s the best way to approach them? And what shouldn’t be done under any circumstances?
At the Reeperbahn Festival Conference, industry insider Sat Bisla asks top music supervisors working in the fields of TV, trailers, film, and games for their dos and don’ts (Source).
- FRI 19.09. 13:00 – 14:00 UHR (Location: SUITE 716)
STARTUPS GOING GLOBAL
HOW TO BUILD A SUCCESSFUL PLAYBOOK FOR INTERNATIONALISATION
Internationalisation is part of the DNA of startups that are aiming for the enormous scale that a VC-backed venture requires. Starting your business in Europe comes with a fragmented initial domestic market offering loads of cultural differences and multiple languages to localise for. These are conceptional challenges for any startup team, that can be tackled with a set of capabilities that help building a competitive advantage during internationalisation (Source).
- FRI 19.09. 13:45 – 14:45 UHR (Location: SALON SCHMIDT)
JOURNALISM REVOLUTION ON GERMANY’S DOORSTEP
INNOVATIVE GERMAN MEDIA PROJECTS INTRODUCE THEMSELVES
SESSIONS MEDIA / STARTUP
This year has shown that, when it comes to innovation, Germany can stop looking to the United States first – German journalism is on a par with the best! Young media makers are creating projects with great potential; publishers are investing in experiments; there’s no shortage of successful journalism crowdfunding projects.
Supported by VOCER Innovation Medialab, the Reeperbahn Festival is pleased to present these lightning talks, which introduce exciting entrepreneurs and their ideas. More presenters will be added (Source).
- FRI 19.09. 14:15 – 15:15 UHR (Location: OPERETTENHAUS (STUDIO))
DATA JOURNALISM ON MOBILE DEVICES
HIGHLY COMPLEX, YET EXTREMELY HANDY
SESSIONS MEDIA / MOBILE
If you want to succeed at online journalism you also have to think in mobile terms. For data-driven, interactive narrative formats this initially seems hard to do. Two experts show how complex data projects can be scaled to small screens: Vanessa Wormer, data journalist at the Heilbronner Stimme newspaper, designed an entire storytelling format mobile-first; Timo Grossenbacher, a frontend developer at the Swiss newspaper Tages-Anzeiger, is responsible for implementing data journalistic concepts – for all platforms. In this session they talk about their experiences and the lessons they’ve learned – and pass on some useful tips (Source).
- Fri 19.09. 12:15 – 13:15 UHR (Location: BOARD ROOM (ARCOTEL ONYX LOBBY))
WELCHE MUSIK SPIELT IN BRÜSSEL? (Only German)
GEISTIGES EIGENTUM IM EUROPÄISCHEN BINNENMARKT
SESSIONS LEGAL / POLITICS / RECORDED MUSIC
In Brüssel ist die zwischen dem 05. Dezember 2013 und dem 05.März 2014 vorgenommene Öffentliche Konsultation über die Revision der Urheberrechtsgesetze in der EU ausgewertet worden. Was noch fehlt, ist die Abstimmung der Endfassung der entsprechenden EU-Position.
Während das Weißbuch der EU also noch auf sich warten lässt, liegen die Eingaben vor und können diskutiert werden.
Es geht um die Zukunft der gesetzlichen Grundlagen, auf denen mit Geistigem Eigentum in Europa wirtschaftlich gearbeitet werden kann, also um die Existenzgrundlage vieler kreativ Arbeitender.
Der europäische Binnenmarkt soll verlässlich und nachhaltig geregelt werden, die Aufgaben der Verwertungsgesellschaften stehen dabei genauso zur Diskussion, wie Fragen etwa nach der Privatkopie und den Haftungsprivilegien der Internet Service Provider.
Nicht zuletzt geht es um ein nachhaltig funktionierendes System, das beispielsweise weiterhin der immer größer werdenden Nachfragemacht der international agierenden Musiknutzer als gleichberechtigter Verhandlungspartner gegenüber stehen kann (Quelle).
- FRI 19.09. 17:30 – 18:30 UHR (Location: BOARD ROOM (ARCOTEL ONYX LOBBY))
WHAT´S UP WITH THE SWARM?
KIDS, TEENS AND YOUNG ADULTS ON THEIR ONLINE HABITS
SESSIONS MEDIA / MOBILE / RECORDED MUSIC
Proof of concept – what tomorrow’s users will really be doing on the Internet?
The digital world is spinning rapidly – and marketers, decision-makers, and businesspeople are, at times, being left behind, gasping for breath. Where are the new audiences emerging? What’s the Facebook of tomorrow? Can we still keep up with the digital natives? What do tomorrow’s users really want?
We’ll talk to four young internet users, aged 10 – 17, and ask them how they spend their time online, where they are particularly active, and how they consume content digitally. What gets them excited? What’s “old school”?
Will these users of the future confirm what we’ve heard in other panel discussions? Or is their view of the digital future very different from that of non-native experts? (Source)
- FRI 19.09. 11:00 – 12:00 UHR (Location: OPERETTENHAUS (FOYER 1ST FLOOR))
THE FUTURE OF MARKETING – PANEL
Marketing and communications are in upheaval. The heydays of the 1980s, 1990s, and 2000s have passed. The communications sector is facing major changes. Only a minority still sees itself as well positioned for the future. Marketers are looking for new answers to key challenges such as today’s network society, digitisation, new working environments, and the post-growth economy. When it comes to confronting these challenges, there’s a lack of clarity as to what tasks will fall under marketing’s purview in the future, whether marketing is to remain organised as a separate department, how to hold together the various marketing disciplines inside companies, etc.
Marketing and communications need new structures, processes, and skills – and the unpleasant subject of “marketing organisation” is now beginning to be addressed. Dirk Bathen and Jörg Jelden will present the findings of the “MARKETINGORGANISATION DER ZUKUNFT” think tank and discuss these findings with marketing experts (Source).
Now available: new study carried out in cooperation with the Deutscher Marketing-Verband http://www.marketingorganisation-der-zukunft.de
- SAT 20th Sept 15:00 – 17:00 pm CET (Location: BOARD ROOM (ARCOTEL ONYX LOBBY))
LEADERSHIP IN THE DIGITAL AND SOCIAL AGE
A CONSTANT BETA TEST
What makes a great leader? Are they the traits within a persons personality? Are they skills that can be learned? Or are they derived from a persons cultural beliefs? Just as successful founders have developed a convincing business case with some unfair advantage in regards to competitors, founders also need to develop a convincing leadership style.
In this workshop, we will discuss und test leadership styles for startups. You may develop your own leadership canvas that helps you to keep your business rocking. (Source)
- SAT 20th Sept 15:00 – 16:00 pm CET (Location: SCHULMUSEUM)
MAKER SHOW – FREIFUNK’S VISION
Freifunk’s vision is the proliferation of free networks, the democratisation of communication media, and the promotion of local social structures. By networking entire neighbourhoods, Freifunk wants to counteract the digital divide and build free, independent network structures.
In concrete terms, Freifunk’s aim is to set up and interlink open WLAN networks – thus making possible a free movement of data “through the air” throughout a city within the Freifunk network. Freifunk is an open, non-commercial, non-hierarchical initiative supporting free wireless networks. (Source)
- SAT 20.09. 12:00 – 14:00 UHR (Location: SUITE 616)
MUSIC MANAGEMENT – AN INTRODUCTION
SESSIONS LIVE MUSIC / PUBLISHING / RECORDED MUSIC
This workshop provides an introduction to music management. Using current, real-life examples fundamentals of music management will be discussed. Participants will also have a chance to obtain advice regarding study opportunities in the field of music management (Source).
- SAT 20.09. 14:00 – 15:00 UHR (Location: FOTOSTUDIO)
PRESENTATION OF FIRST REGIONAL CROWDFUNDING PLATFORM “NORDSTARTER“
SESSIONS LIVE MUSIC / STARTUP
In November 2011 the Hamburg Kreativ Gesellschaft launched its Crowdfunding platform Nordstarter in cooperation with Startnext, and thereby the first regional Crowdfunding platform worldwide. Since then, Nordstarter as a financial and marketing instrument supports the cultural and creative professionals of the Hanseatic City of Hamburg in realising their project ideas. Crowdfunding is a possibility to fund creative projects online, which at the same time is more than just a financial instrument. A crowdfunding platform can be used for public relations, market research or in the sense of prefinancing orders. Project leader Sina Greinert will present the platform. Afterwards Delia Gyger, filmproducer and one of the winners of the Nordstarter competition “Crowd for Shorts”, will report on her experiences how to implement a crowdfunding campaign on this regional platform (Source).
Speaker: Sina Greinert (Project Director Nordstarter, Hamburg Kreativ Gesellschaft, DE)
Experience/personal report: Delia Gyger (Filmproducer and Actress, DE)
- SAT 20.09. 15:00 – 17:00 UHR (Location: FOTOSTUDIO)
WORKSHOP “INTERNATIONALIZATION FOR CREATIVE INDUSTRIES”
CAN WE BUILD UP A COMMON SUPPORT-NETWORK?
SESSIONS MARKETING / POLITICS
Internationalization, especially for small enterprises, seems to be hard to conceive for many sectors in the creative industries. Despite the advantages of embracing globalisation and the risks of not doing so, many European SMEs still remain focused on their national markets.
How can European promoters of creative industries and other local organizations become ambassadors of internationalization for creative industries? Hamburg Kreativ Gesellschaft would like to commonly discuss the idea how to together establish a European network which is strategically working on this issue (Source).
Speaker: Egbert Rühl (CEO Hamburg Kreativ Gesellschaft) and Jenny Kornmacher (Project Director Hamburg Kreativ Gesellschaft)
Official Festival Trailer 2014…