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Archive for August 4th, 2013


Posted by ElJay Arem (IMC OnAir) on August 4, 2013

A friend is someone who knows the song in your heart,
and can sing it back to you when you have forgotten the words. 

The promotion initiative IMC – India meets Classic and its founder ElJay Arem, cultural journalist, media producer and radio presenter wishes all our (Indian) friends and our global community of lovers for Indian music culture a Happy & Enjoyable Friendship Day 2013.


(World biggest gathering: >100 million people @ Kumbha Mela 2013 (01/14-03/10) – source & copyright: Travelrsguru)


Original caption: Ne ties a friendship bracele...

Original caption: Ne ties a friendship bracelet on me, Sapa. (Photo credit: Wikipedia)

The International Friendship Day is a day for celebrating friendship. Initially created by the greeting card industry, evidence from social networking sites shows a revival of interest in the holiday that may have grown with the spread of the Internet, particularly in India, Bangladesh, and Malaysia.

The first World Friendship Day was proposed first in 1958, in Paraguay. Friendship Day was originally promoted by Joyce Hall, the founder of Hallmark cards in 1930, intended to be 2 August and a day when people celebrated their friendships by sending cards. The second of August was chosen as the centre of the largest lull between holiday celebrations. Friendship Day was promoted by the greeting card National Association during the 1920s but met with consumer resistance – given that it was her too obviously a commercial gimmick to promote greetings cards. By the 1940s the number of Friendship Day cards available in the US had dwindled and the holiday largely died out there. There is no evidence to date for its uptake in Europe; however, it has been kept alive and revitalised in Asia, where several countries have adopted it.

In India the Friendship Day is celebrated on first Sunday of August every year.  However on 27 April 2011 the General Assembly of the United Nations declared 30 July as official International Friendship Day.

Friendship bands are very popular in India, Nepal, Bangladesh and parts of South America. (Source:

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