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Archive for December 14th, 2011

More doctors going the alternative route (Chicago Tribune)

Posted by ElJay Arem (IMC OnAir) on December 14, 2011

More doctors going the alternative route
Even in their own lives, physicians look beyond Western medicine

Dr. Leslie Mendoza Temple, right, of NorthShore University Health Systems,… (Shaun Sartin/For the Chicago Tribune)

Dr. Leslie Mendoza Temple, right, of NorthShore University Health Systems,… (Shaun Sartin/For the Chicago Tribune)

December 14, 2011|By Janice Neumann, Special to the Tribune

After a stressful day of seeing sick and sometimes dying patients, Dr. Aaron Michelfelder doesn’t reach for a beer to decompress. Instead, this family medicine doctor at Loyola University Medical Center opts for acupuncture or self-hypnosis.

While doctors are schooled in traditional Western medicine, a growing number like Michelfelder are turning to complementary and alternative medicine to stay healthy, then integrating the techniques into their medical practices. Michelfelder is board-certified in family medicine, acupuncture and medical hypnosis.

Alternative therapy also includes herb therapy, deep breathing, massage and yoga. Complementary and alternative medicine, or CAM, combines the methods with traditional medicine.

Michelfelder, who is also associate professor of family medicine, bioethics and health policy at Loyola’s Chicago Stritch School of Medicine, said in addition to their stressful profession, doctors often have anxious or obsessive personalities, which serve them well in their quest to heal but “can easily tip over into a health disorder or interfere with our lives,” said Michelfelder. Sometimes they witness traditional health care gone wrong.

About 300 to 400 physicians commit suicide each year, according to the American Foundation for Suicide Prevention, noted Michelfelder.

“Physicians really need strong coping mechanisms,” said Michelfelder, who also uses herbal therapy and supplements and has gone for Reiki therapy, a Japanese technique that uses touch to reduce stress, and chiropractic treatment. “We see a lot of bad things,” he said.

A study published in the online version of Health Services Research in August found that 76 percent of health care workers and 83 percent of doctors and nurses used CAM, compared with 63 percent of the general population. The study used data from the 2007 Alternative Health Supplement of the National Health Interview Survey, which is part of the federal Centers for Disease Control and Prevention. Other studies have found more nurses than doctors using CAM, according to the article.

Christy Brave, a nurse in Loyola’s pediatric intensive care unit, said she uses regular Jazzercize, which incorporates yoga and Pilates moves, to relax and take her mind off a stressful job. She teaches the exercise/dance and has offered it free to her fellow nurses.

Dr. Leslie Mendoza Temple uses alternative medicine for wellness, getting acupuncture, doing yoga and taking various Chinese herbs. Temple, who directs the NorthShore Integrative Medicine Program, which is part of the NorthShore University Health System, prescribes acupuncture combined with herbs and supplements for patients with sinus infections.

“Now is the best time for me to work on these things because I have to be healthy for them, to be around for a long time,” said Temple.

Dr. David Bilstrom, who specializes in physical medicine and rehabilitation and is on staff at Advocate Good Samaritan Hospital in Downers Grove, uses acupuncture, massage, healing touch and chiropractic therapy to maintain his good health.

“Physicians tend to be terribly unhealthy people who die at a younger age than others, have terrible stress, work bad hours and eat on the run,” said Bilstrom.

Bilstrom also uses the techniques on his patients with chronic diseases who failed to obtain relief from traditional medicine.

“The interesting thing with this form of medicine is the same things you do to help treat a person with a well-established problem are exactly the same things you want to do for prevention,” said Bilstrom. Many medications only target symptoms and not the disease or illness, he said.

Physicians who are experts in CAM are also providing an important resource for other doctors.

Dr. Gustavo Rodriguez, who directs the Division of Gynecologic Oncology at NorthShore, said he refers some patients with numbness in the fingers and toes caused by chemotherapy to the Integrative Medicine Program for acupuncture and others with nausea for herbal therapy. He said integrative medicine specialists can also spot harmful interactions between certain CAM therapies and standard treatment.

“I want to get patients to somebody who can sort of sift through all that and say what is OK to take and what is not,” said Rodriguez.

More doctors should know the benefits and drawbacks of CAM, according to Dr. Chun-Su Yuan, an expert in herbal medicine. Chun, who is the Cyrus Tang professor in the department of anesthesia and critical care at the University of Chicago, researches commonly used herbal medicines and says that 50 percent of medications are botanically based.

Doctors who work in hospital integrative medicine departments or use CAM methods in their own practices say their referrals from other physicians have been steadily increasing, though many physicians are still reluctant to suggest it. But doctors agree that patients themselves are the ones who have pushed much of the change in health care.

“This cultural change has happened from the bottom up,” said Michelfelder of Loyola. “Physicians are always the slowest to change.”

(Source: 12/14/2011 – Chicago Tribune | Health)

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Cannes: midem 2012 (28-31 Jan) – press releases and press kits (12/14/2011)

Posted by ElJay Arem (IMC OnAir) on December 14, 2011

Consult midem 2012 press releases and press kit. View client press releases.

THE MOST INNOVATIVE TECH, MUSIC AND BRANDS
INITIATIVES UNVEILED AT MIDEM

(Paris – 14 December 2011) midem, which takes place in Cannes from 28-31 January, today unveils the 30 finalists of midemlab, the international pitching competition for ground-breaking start-ups and app developers across all sectors as well as the names of the 10 finalists in the midem Marketing Campaign Competition, to identify the most innovative and creative use of music in a marketing campaign.

The midemlab finalists – chosen by UK digital consulting company Music Ally and French specialist open innovation consultancy, bluenove – will present their projects to a jury of leading international digital experts including potential business partners and leading investment firms.

They will each outline their cutting-edge technical solutions that offer new opportunities to industry executives, artists and brands to reach and engage with new audiences and generate revenues.

Previous editions have provided a launch pad for some of today’s major technological innovations, such as SoundCloud, The Echo Nest, Songkick and Root Music. The list of finalists for 2012 will herald the next generation of innovation:

Music Discovery, Recommandation & Creation

ChartsNow.mobi (UK) – mass market mobile music service
MPme by Apsmart (UK) – curated internet radio
musicplayr (Germany) – music discovery & blogging
Navegas (Germany) – connecting the world of music tool
Rexly (USA) – social discovery & recommendation
Songs2See by Fraunhofer (Germany) – music game development
SoshiGames (UK) – game-based social music discovery
Twusic by LemonLab (Belgium) – Twitter music application
Watzatsong (France) – crowdsourced music search engine
WhoSampled (UK) – music discovery

Marketing & Social engagement

BandApp (UK) – free instant artist app creation
Beloola by V-Cult (France) – social music service
CrowdSurfing by LiveOne Group (USA) – live content social viewing app
Flowd (Finland) – music marketing and social music service
iPluggers (Netherlands) – worldwide digital radio promotion
Oocto by GeniusMonk (France) – crowdfunding & crowdsourcing music platform
Pipe (Germany) – file transfer for social networks
RockStar Motel (USA) – fan-centric music social network
Tastebuds.fm (UK) – social events discovery
Webdoc (Switzerland) – fan engagement

Direct to consumer sales and Content Monetisation

Getonic (Israel) – direct to consumer social ecommerce
Menyou (Sweden) – online sales and distribution tool
Musicsoft Arts (USA) – interactive music discovery, playback and sales
My Bee (France) – access control and dematerialized payment
Ondango (Germany) – Facebook commerce solution
SonicAngel (Belgium) – next generation crowdfunding label
TuneRights (Sweden) – stock market for music
Tunipop (USA) – connecting merchandise with digital music
Weezevent (France) – cloud ticketing service
WildChords by Ovelin (Finland) – guitar learning game

For full details of midemlab finalists, click here.

midemlab is sponsored by Vivendi.

BITKOM, Cap Digital, Evolver.fm, Finnish Mobile Association, French Web, GigaOM, media.net berlinbrandenburg, Microsoft BizSpark, Mobile Entertainment, Mobile Marketing, Music 4.5, Music Ally, Techdirt and Wireless Industry Partnership (WIP) are partners of midemlab.

For the midem Marketing Campaign Competition which rewards the most innovative and creative use of music in marketing, Contagious, cited as the ad’s industry’s authority on creativity and innovation, has picked the 10 finalists. Of the submitted campaigns, 23% came from transport brands, 21% from major retail names, 19% technology brands, 17% from the luxury and beauty sector, 7% from entertainment, 7% leisure, 4% finance and 2% from institutions. These campaigns all have one thing in common: a strong musical element, either through the use of a synchronisation, an artist/brand endorsement, live sponsoring, discovering talent or creating a record label.

The 10 chosen campaigns are:

• “AIRTEL ONE8 – The Birth of a Music Revolution” presented by ROCKSTAR4000 Music Entertainment (South Africa)
• “Carte Musique” presented by Euro RSCG C&O and The Hours (France)
• “Converse Rubber Tracks” presented by Cornerstone and Converse Inc. (USA)
• “HTC Chacha Show” presented by Newcast – Vivaki (France)
• “Mein Tweet als Lied. Mit Vodafone” presented by Torben, Lucie und die gelbe Gefahr GmbH (Germany)
• “Plan B- Ballantine’s” presented by Optimedia and Digital Novaemusik (Spain)
• “The Spa Therapy Album” presented by Pitch & Sync (UK)
• “The Station Sessions Summer Festival” presented by The Syllabus Agency (UK)
• “The Vaccines ‘Wetsuit’ Instagram Video” presented by Anomaly (UK)
• “American Express Unstaged” presented by Digitas and Momentum (USA)

These campaigns will be presented on Saturday 28 January in Cannes to a jury made up of executives from the music industry, advertising agencies and brands, plus media personalities. The winner will be announced as part of the programme of Visionary Monday.

For full details of the selected midem Marketing Campaign Competition campaigns, click here.

Brandchannel, brand-e.biz, Contagious, Frenchweb.fr, Influentia, Stratégies and the UDECAM are partners of the midem Marketing Campaign Competition.

If you wish to register for midem, please click here.
___________________________________

ABOUT REED MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia and MAPIC for the property and retail real estate sectors.

Reed Exhibitions is the world’s leading events organiser, with over 460 events in 36 countries covering 44 industry sectors. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 34 fully staffed offices.

(Source: 12/14/2011 – MIDEM 2012 | Press Releases & Press Kits)

Posted in Culture, Economics | Leave a Comment »

 
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