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Archive for September 1st, 2010

BerlinMusicWeek 2010 (6th-12th Sept)

Posted by ElJay Arem (IMC OnAir) on September 1, 2010


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Popkomm fully booked – further stands in planning // Berlin Music Week offers newcomers a platform // all2gethernow with international top speakers // the Berlin music industry shows its potential // Green Music Initiative cooperates with the Berlin Music Week

also see: ” 100 days to go: The Berlin Music Week Congress starts on Sept. 6

Berlin, 23rd July 2010.

The Berlin Music Week creates new momentum for the music industry in 2010.

The Berlin Music Week offers an overview of current music trends, with the business platform Popkomm, the conference all2gethernow, the Berlin Festival, numerous showcases and club events. Popkomm: huge demand to be satisfied with new stand spaces. The success of this year’s Popkomm is an indicator of the importance of the Berlin Music Week: the exhibition spaces for the sector meeting have been fully booked since mid-July. Managing director Dr. Ralf Kleinhenz is now trying with his team to take further requests into account: “The response to this year’s Popkomm has exceeded our expectations. Due to the high demand we are making great efforts to find more space.” To date exhibitors from 14 countries have registered their attendance, including important music markets such as the USA and Canada. Leading industry associations, such as the International Music Manager‘s Forum (IMMF) and the Independent Music Companies Association (IMPALA) are coming to Berlin. Universal Music Deutschland and the Verband unabhängiger Musikunternehmen e.V. (VUT) will be representing the German recording market. Of the 67 companies being presented under the VUT umbrella to date, 20 come from the Berlin/Brandenburg region alone. In Berlin the music industry secures more than 13,800 jobs. For business senator Harald Wolf this is an important reason to support the newly created Berlin Music Week: “The creative industries play an important role for Berlin. With the Berlin Music Week we have created a platform upon which international artists and companies can meet with the creative industries located in Berlin. It is a showcase for the productivity of the city, its companies, and most importantly the creative potential of the artists and musicians based here.”

High expectations from the sector The expectations of the sector for the new concept are high: “The event has outgrown the scope of its former incarnations. Re-invented, this global one-stop could only be housed in the unique Berlin Tempelhof, which physically underlines the volume of opportunities we are embracing at Popkomm 2010” says Jake Beaumont Nesbit, Executive Director IMMF (International Music Manager‘s Forum). Will Lines, press spokesman MPA (Music Publishers Association), England, adds “Popkomm is an important fixture on the European music industry calendar and provides a great opportunity for UK music publishers to make new business partners, to meet up with existing partners, and to hear some great music too.” National and international newcomers present themselves to label managers, A & R managers, media representatives and music fans at the Popkomm Day Stages and the Popkomm Showcase Festival on the 8th and 9th September. The concerts will be held in clubs in the Kreuzberg and Tempelhof neighbourhoods, within walking distance from the Tempelhof Airport. Some of the bands will have the opportunity to take to the stage in front of up to 15,000 fans during the Berlin Festival alongside acts like Fatboy Slim, Robyn, Hot Chip and the Editors.

More than 100 speakers at the all2gethernow conference at the Berlin Music Week The Berlin Music Week conference all2gethernow offers international renowned top speakers in more than 100 panels, workshops, sessions and presentations, a forum in which to ask what moves the music branch. The all2gethernow starts on the 6 and 7 September with the #a2n_camp in the Kulturbrauerei in Prenzlauer Berg. On 8 and 9 September the presentations and panels of the a2n_congress will take place at the event site of Tempelhof Airport. Subjects such as business models, copyright and licensing, media and technology, marketing and sales, the role and identity of businesses and artists, politics and culture will be discussed. The #a2n_camp represents a dialogue on equal footing. Well known musicians, industry representatives, politicians, (Internet-) companies will speak, but so too will active newcomers and fans. The breadth of the subjects is large: Dave Haynes (Soundcloud) is giving a workshop for musicians looking at the possibilities to share and distribute music on the Internet. Singer Zoe.LeelA will present her experience of releasing music under a Creative-Commons license. Marius Müller-Westernhagen, prompted by his article that recently appeared in ‘Die Zeit’, is planning to interrupt his coming tour to discuss the ‘absence of a position in today’s entertainment art’, with colleagues from the sector. The event is strongly directed at musicians and representatives of the independent music business. The subjects covered in #a2n_camp will then be focussed on and presented to a larger audience in the #a2n_congress. A highlight here comes in the form of the presentation “Music as Culture” by Andrew Dubber, who teaches New Music Strategies at the Birmingham City University and is one of the forerunners of music on the Internet. His e-book “The 20 Things You Must Know About Music Online” has become compulsory reading within the independent music industry. Another star from the new scene who will be making an appearance is Peter Sunde from Flattr, a micro payment platform from Sweden. Media (and therefore also music) vendors, can place the Flattr button on their website, thus receiving a portion of the monthly contribution the user wishes to give for Internet content. With his system, Peter Sunde is a hope for the future of media vendors on the Internet. His platform is no longer only supported by blogs, but also traditional media, and is now seen as a possible answer to the question of the sale of digital content. The results of the #a2n_camps and the #a2n_congress will be carried through to the #a2n_forum on the 10 and 11 September.

Cooperation with the Green Music Initiative The Berlin Music Week illustrates its roll as content and idea generator for the music industry with its extensive cooperation with the Green Music Initiative. The aim is to develop a model of an ecologically sustainable large-scale metropolitan event. The extensive number of sites, concepts and players demands systematic environmental management. The Berlin Music Week wishes to define strategies to meet these challenges in a sensible way, together with the Green Music Initiative. CO2 hotspots will be exposed and climate protection measures implemented. The identification of synergies and potentials are in the first place at the centre of this move, highlighting particularly sustainable projects as benchmarks and defining them as models for the future. The Green Music Week serves as a platform for the support of a low environmental impact music and entertainment sector. The reduction strategies will be exemplary implemented, in close cooperation with scientific institutions, stakeholders and well-known artists. The aim is the reduction of CO2 emissions and environmental impacts in all areas. The Green Music Initiative is a Project from Thema1 GmbH.

(Source: 23/07/2010 –

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