Eros’ Bollywood channel on YouTube reaches 1 million views…
Posted by ElJay Arem (IMC OnAir) on July 23, 2007
MUMBAI: Eros International’s official Bollywood channel on YouTube has received over 1 million views and has been consistent in the top 20 ‘Partner Channels’ of YouTube, states an official release.
Mainstream channels such as the NBA, CBS, NBC and more are also a part of the top 20 partner channels. The channel can be accessed at http://www.youtube.com/erosentertainment.
The Eros channel offers customers a wide range of premium content such as a ‘first-look’ at films, events and happenings from Bollywood such as the latest IIFA Awards, music videos, interviews, exclusive upcoming film trailers and much more.
This content is only available on Eros’ own portal prior to availability on any other online medium.
Eros International VP New Media Manu Kaushish said, “We are extremely pleased with the initial success of the channel; this has helped us validate the demand for our exclusive content library. Over the next few months, we will be launching our own ad supported platform http://www.erosentertainment.com and will be pioneering this model for the Indian movie industry.”
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