PDM-Entertainment to launch India Music Week at London Calling

MUMBAI: PDM-Entertainment a division of Percept launched its entertainment property – ‘India Music Week’ (IMW) at the ‘London Calling’ festival held in Earls Court, London.

London Calling features the international music industry, major players and dealmakers from over 40 countries.

PDM India COO Devraj Sanyal says, “Music has always captured the imagination of Indians. Indian Music cuts across languages, caste and religion to reach out to millions of listeners across the world. We are proud to launch this concept of an India Music Week with the support of IMI. The Indian music industry is quite unique compared to other countries, as it is virtually dependent on new Hindi films for the lion’s share (40 per cent) of its revenues.

“There has been a burning need for a platform that allows global players to interact with the Indian Music Industry at one level and allows interaction at a trade and business level within the industry in India at another level. IMW is poised to fulfill this gap, starting this year and I am sure we will grow from strength to strength in the years to come.”

The India Music Week is slated for an official launch in September in Mumbai. India Music Week will look at unifying the various talents in the music industry and create a body that keeps a close eye on the local music industry and the changing international trends. The India Music Week is an all encompassing forum that will address the major issues confronting the industry – the changes taking place in the consumption patterns the new formats that will drive a new business model and brand associations. Each of these issues will be addressed in an atmosphere of concerts, great performances by music maestros and talks by veterans in the music business. It also aims to recognize and support budding talent in the industry.

PDM-Entertainment COO Aman Anand says, “India Music Week will aim to set a national benchmark in the Music Industry and create a unique platform for people in the industry to meet and network with each other, whilst providing opportunity for new talent to learn and interact with senior industry members. It was only apt that we announce this concept at a festival like ‘London Calling’, as this is the place where labels, managers, distributors, forward-thinking brands, service providers and technologies are determining the shape of the new music economy, featuring around 400 companies from more than 40 countries and thousands of delegates.”

London Calling, is a new generation of international music business event, the biggest in the UK, with a major exhibition, a future thinking, world-class speaker line-up, expert one-to-one business advice, a jam-packed line-up of new ideas, new music and new technologies plus showcases, gigs, parties and networking events.

The India Music Week, as the name suggests, will be a week long festival with conferences, networking sessions, mentor sessions, discussions, workshops, concerts, international speakers and more. The India Music Week will also feature industry participation through IMI, Music Labels, Trade, Licensees, Composers, Musicians/Performing Artists, Studio – Engineers/ Owners/ Recordists, Radio Networks/ Jockeys/ Programmers/ Marketing/ Copyrights, Equipment Manufacturers, Music Stores & Online sales engines and Technicians/Engineers.

(06/30/2007 | Indiantelevision.com’s News Headlines | Indiantelevision.com Team)