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Archive for June 11th, 2007

Microsoft to launch YouTube competitor …

Posted by ElJay Arem (IMC OnAir) on June 11, 2007

11.06.2007 – Microsoft is working with other companies to develop a YouTube-like video-sharing site, has learned.
Speaking at the Irish Microsoft Technology conference, organised by, Tim Sneath, group manager for the Silverlight developer team at Microsoft, said: “We’ve tried to take it to a different level; we want to enable scenarios like delivering 720p broadcast-quality video over the internet.”

Silverlight ( is a lightweight, cross platform, cross-browser, runtime for creating differentiated web experiences, or as Sneath said, for merging the new wave of rich internet applications (RIAs).

Silverlight means “being able to do the kind of things that would typically live outside the internet before using these modern technologies”, said Sneath.

Although compared to Adobe’s Flash when it was released in April, Sneath said: “We don’t see the market in terms of Silverlight versus Flash. This is about much more than that element to it.”

Whereas Flash is used mostly for banner ads, graphics, or basic videos, Silverlight is designed in a number of ways to be a mode of distributing content, said Sneath,

“We’ve tried to take it to a different level; we want to enable scenarios like delivering 720p quality, broadcast quality video over the internet,” he said.

Silverlight, due to its ability to deliver low-bandwidth consumption content with high resolution, is ideal for showcasing TV-quality streaming video. Microsoft is currently talking with various media companies on how to use this. Sneath said that BBC and CBS have already used Silverlight for their next-generation web portals.

“We’re working with large number of different partners, going after firms with large number of unique visitors a month, trying to figure out how to work with companies that want to deliver these rich internet experiences to their customers and have them take this technology and move it forward,” said Sneath.

Silverlight, he added, is also ideal for developing revenue-generating content through online advertising, where banner ads are no longer the order of the day. Non-intrusive, transparent ads can be seamlessly integrated into rich media content without disturbing the viewer through Silverlight technology, he claimed.

Silverlight has been well received among the web developer community in Ireland, with Sneath’s talks drawing a large crowd at the conference held in Cineworld on Thursday.

One of the demonstrations to showcase the power of Silverlight for RIAs involved a jigsaw puzzle made up of 70 different pieces of live video that could be manipulated and moved around.

“We’ve been overwhelmed with interest in Silverlight. Out of the 400 developers here today, about 300 were listening to the Silverlight presentation. What’s very attractive to people is just the power of what it can do,” Sneath said.

By Marie Boran

(06/11/2007 – Source:

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Radio’s growth will depend on retail advertisers …

Posted by ElJay Arem (IMC OnAir) on June 11, 2007

MUMBAI: The FM radio industry has to learn to successfully tap the local retail advertising if it has to grow in India, speakers at the FM Radio Expo said.

“For us to enjoy a good share in the ad pie, we will have to aim at retail advertisers,” said Big 92.7 FM national sales head Anuradha Kini.

The process would flourish as FM stations spring up in smaller towns. “The retailers in the small town have money to invest. Print and TV is an expensive medium. Radio is the best option for them. Localisation of content only can take us to the retailers,” she said.

India Today group general manager Uday Chawla agreed. “In the USA, radio constitutes 14 per cent of the total ad pie while in India it is a meagre 4 per cent. The market in India can grow only when the radio industry stops depending on the big brands.

Speaking on the clutter of content, Meow Radio CEO Anil Srivatsa said variety could be achieved by introducing talk format shows. “It is not to replace music but add to it. There should also be more syndication of programmes, as it happens in the TV industry.”

(06/11/2007 –

Posted in Culture (news), Economics (news) | Leave a Comment »

IMC-Radiowerkstatt ab Herbst bei der VHS Hamburg …

Posted by ElJay Arem (IMC OnAir) on June 11, 2007


IMC-Radiowerkstatt ab Herbst bei der VHS Hamburg

Posted in IMC OnAir - News | Leave a Comment »

Media Planning & Buying: 1st outdoor media measurement tool to be launched in India

Posted by ElJay Arem (IMC OnAir) on June 11, 2007

Ankit Ajmera | agencyfaqs! | Mumbai, June 11, 2007

and advertisers can finally look forward to effective outdoor advertising. The long awaited outdoor media measurement tool will be launched in India by the end of this year. At the Outdoor Advertising Convention (OAC) 2007, Roda Mehta, chairperson, technical committee, Media Research Users Council (MRUC), revealed the plans for the first syndicated audience measurement system in India for outdoor media. This tool will be known as the Indian Outdoor Survey (IOS).

IOS will aim to address certain key issues in outdoor advertising for media planners and buyers, advertisers and media owners. Media planners and buyers are generally concerned with matters of knowing the reach and the OTS (opportunity to see) being delivered by a site, the effect of outdoor advertising and if it can be scientifically compared with that of print and TV, the way to speed up the arduous site selection process and efficient ways of spending the client’s budget.

Roda Mehta
The advertiser’s chief concern is about the brand getting adequate exposure for the money being invested in it, whether the advertising agency is delivering effective and cost efficient outdoor work and to assess how much value is created by outdoor advertising as compared to print and television. And the media owners’ main consideration is driving up revenue per site, decreasing the number of vacant sites, finding places to put up new sites, approaching new clients and adding value to their sites to counter the competition.

Since a decade or so, the UK, Ireland, Singapore and the Scandinavian countries have relied on an outdoor audience measurement tool called POSTAR; in India, the measurement of the outdoor industry has been non-research based. The media owners, media planners and the advertisers in the country have relied on subjective categorisation of sites into good and bad and guesstimates and gut feelings about its reach.

The research programme for IOS will be organised by MRUC and Hansa Research. IOS aims to use worldwide methodology by adapting the international model to the Indian context. This will help the media planners and buyers, advertisers and media owners to get audience reach and frequency for each out of home vehicle, along with the profile of the audience. All information about audience reach and frequency will be readily available on the geographic information system (GIS) based planning software. Subscriptions for this software will be available both as per national and city specific requirements.

IOS will work by developing a visibility index of each outdoor vehicle. It will measure the physical characteristics of an outdoor site to derive visibility by the audience. It will then estimate the traffic that passes by that site to generate the total (OTS). Then, using the visibility index, the OTS will be netted down to create a conclusive visibility adjusted impact (VAI). Through a sample survey of individuals in each city, IOS will derive the profile of travel patterns of city residents and, using that, arrive at the audience reached and exposed to each site.

The OOH units for the survey will include hoardings, bus shelters, public utilities, bridges, kiosks, unipoles, police chowkis and Gypsy shelters. For the traffic count, the five modes of travel will comprise four wheelers, including only cars and taxis, three wheelers, including auto rickshaws, two wheelers, including bikes and scooters, and buses and pedestrians.

The IOS research will have three research modules. The first one will help to draw the site characteristics and visibility index by including mapping and a census count of outdoor sites divided into eight types of outdoor vehicles. The second will include a traffic survey, where the traffic count for pre-selected stretches will be done in each city every 15 minutes and every two hours from 7am to 10pm on one weekday and one Sunday. This module will help arrive at the gross reach and the OTS for each site. The third module will do a travel survey among 27,500 households for travel patterns, demographic profiles, durable ownership and other media consumption. This will eventually help arrive at the target audience exposed to reach, frequency and OTS for each site.

The measurement programme will be spread over five years and conducted in 19 cities; 15 of these cities will be updated twice during the period, while four of the cities will be updated only once.

Phase 1 of the coverage plan will start in December 2007 and will cover two cities, Chennai and Ahmedabad. The data for these two cities will be updated twice in the third and the fourth years. Phase 2 will be launched in March 2008 and will cover cities such as Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Pune, Jaipur, Lucknow and Kochi. The next four cities will be decided and covered in the second year of the plan and four more will be included in the third year.

© 2007 agencyfaqs!

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Radio listenership growth slowing down in metros …

Posted by ElJay Arem (IMC OnAir) on June 11, 2007

By Nasrin Sultana (

Growth of radio listenership is slowing down

Radio listenership growth in metros …

Radio listenership growth slowing down in metros …

The message is loud and clear: growth of radio listenership in the two metros of Mumbai and Kolkata is slowing down. Even Delhi is seeing single-digit growth.

Mumbai has seen a marginal 0.7 per cent quarter-on-quarter rise at 5 million while Kolkata grew 1.14 per cent at 4.24 million.

Delhi beat this trend with listenership jumping 8.1 per cent to stand at 6.23 million.

This is the latest findings of the Media Research Users Council (MRUC) commissioned Indian Listenership Track (ILT).

The MRUC listenership data takes into account the age group above 12 years. The field work was conducted between 17 February and 28 April, 2007, covering a sample size of 4500 in each metro. The research firm uses the day-after-recall (DAR) method.

What is particularly disturbing is that listenership is tending to stagnate in the advertisement-rich market of Mumbai. FM radio operators promote their stations heavily in the Mumbai market.

Radio Mirchi Deputy CEO Prashant Panday contributes the overall slowdown to the absence of differentiated content. “The listeners can not differentiate one radio channel from the other. There is need for us to provide them with a varied programme mix. Niche radio station is required to widen the listenership base.”

Agrees Red FM COO Abraham Thomas, “Segmentation of content is the only solution for speeding up listenership growth.”

AC Nielson director client service ND Badrinath, however, attributes the slow growth to no adequate efforts from radio broadcasters to ‘shake up.’ He explains ‘shaking up’ as aggressive marketing and brand promotion. This is despite new players entering into the marketplace, he adds.

How the players stack up?

In Mumbai and Delhi, the big gainers are Radio City 91.1 FM and Radio One 94.3 FM. While Radio City has seen a 19 per cent quarter-on-quarter rise of listeners in Mumbai and 3.6 per cent in Delhi, Radio One’s listenership has gone up 23.8 per cent and 10.7 per cent in these two metros. Both these broadcasters have no operations in Kolkata.

“Despite having no marketing actvities, our growth is relatively stronger. After the shift of Radio One’s frequency, there was a huge set back in our listenership. But we have come back,” says Radio One VP programming and brand Vishnu Athreya.

Radio Mirchi, however, stays at the top. In Delhi it has 3.65 million listeners. Red FM lags behind at 2.11 million while Radio City is at 1.66 million.

The gap is narrower in Mumbai with Radio Mirchi having 1.97 million listeners followed by Radio City at 1.85 million.

Radio Mirchi, however, has lost a good amount of listenership in Mumbai and Kolkata. The number of Radio Mirchi listerners in Mumbai declined from 2.23 million to 1.97 million (11.73 per cent fall). In Kolkata, Radio Mirchi lost 16.94 per cent from 2.53 million to 2.10 million listeners. But in Delhi it has achieved a growth of 4.5 per cent.

Admits Panday, “We have recognised the decline, but we never look at a single city data. We are the largest network and with the widest coverage. One reason for the dip could have been because we overplayed on cricket during the World Cup. Nobody was really interested after India’s exit. Listeners basically want music from FM stations.”

Big 92.7 FM, a late entrant, has something to cheer about in Mumbai with a quarter-on-quarter growth of 31.1 per cent (1.22 million). But the disturbing trend is in Delhi and Kolkata where it has slipped by 8.2 per cent and 14.5 per cent respectively, according to the ILT data. Delhi, in fact, is one market where it has still to make a major impact with 0.6 million listeners.

Big FM COO Tarun Katial dismisses such conclusions, “I am not aware of any such data. We do not subscribe to MRUC. I am waiting for the RAM ratings from TAM Media Research which will use the diary method. Only then we will get a clear picture.”

A big gainer in the Delhi market has been Red 93.5 FM which has seen a 17.5 per cent rise. While in Mumbai it has gone up 8 per cent (1.56 million), it has shed 1.4 per cent in Kolkata.

Industry observers, however, feel that this may be a temporary setback. Listenership can expand in the three metros with heavy marketing, they say.

And many, like Katial, are waiting for the diary radio measurement system before they come to any hasty conclusions. Till then, they would like to believe that they are growing radio listenership in the three metros.

(06/11/2007 – Source: )

Posted in Economics (news), News from India | Leave a Comment »

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