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India Radio Forum: Listen up! -Delivering Radio that rises above the noise

Posted by ElJay Arem (IMC OnAir) on May 29, 2007

Indian Forum 2007

Radio is playing as loudly as ever, with new licenses, new digital options, new funding sources and a host of innovative ways to connect with a wide range of audiences. And not only in India. Around the world, the radio dial is being revitalized and recognized anew as a valuable part of the media and content creation mix.

Radio’s long history means many of the questions about listening and hearing have already been answered. But the new media environment means as many remain to be answered.

  • Is India keeping up with world trends in radio?
  • Is there anything we need to know about the rest of the world that can be applied to the Indian radio landscape?
  • What are the predictions for India’s radio scene?
  • Just how many players are too many?
  • How can radio be most effectively, efficiently and creatively added to the media mix?
  • What do media buyers need to know – and how can this best be delivered – to make the most effective radio decisions possible?
  • How niche is niche when it comes to audience segments for radio?
  • What are the technologies that will make the most difference to radio players and to listeners?
  • Is digital radio a good option or a fancy gimmick for India?
  • What are the best regulatory models for radio in the next communications age – and how best can India move towards a modern and robust framework that will encourage growth?
  • And last, but by no means least, what are the business models for a new radio environment?

Forum Schedule for Download …

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