IMC – India meets Classic presents …

… radio shows for Indian (Music) Culture

Archive for May 29th, 2007

Protected: IMC-Radiowerkstatt: Ab Herbst 2007 “live” in Hamburg …

Posted by ElJay Arem (IMC OnAir) on May 29, 2007

This content is password protected. To view it please enter your password below:

Posted in IMC OnAir - News | Enter your password to view comments.

India Radio Forum: Listen up! -Delivering Radio that rises above the noise

Posted by ElJay Arem (IMC OnAir) on May 29, 2007

Indian Forum 2007

Radio is playing as loudly as ever, with new licenses, new digital options, new funding sources and a host of innovative ways to connect with a wide range of audiences. And not only in India. Around the world, the radio dial is being revitalized and recognized anew as a valuable part of the media and content creation mix.

Radio’s long history means many of the questions about listening and hearing have already been answered. But the new media environment means as many remain to be answered.

  • Is India keeping up with world trends in radio?
  • Is there anything we need to know about the rest of the world that can be applied to the Indian radio landscape?
  • What are the predictions for India’s radio scene?
  • Just how many players are too many?
  • How can radio be most effectively, efficiently and creatively added to the media mix?
  • What do media buyers need to know – and how can this best be delivered – to make the most effective radio decisions possible?
  • How niche is niche when it comes to audience segments for radio?
  • What are the technologies that will make the most difference to radio players and to listeners?
  • Is digital radio a good option or a fancy gimmick for India?
  • What are the best regulatory models for radio in the next communications age – and how best can India move towards a modern and robust framework that will encourage growth?
  • And last, but by no means least, what are the business models for a new radio environment?

Forum Schedule for Download …

Posted in Culture (news), Economics (news), News from India | Leave a Comment »

Konferenz “Creative Europe – The Power of Culture in European Cities”

Posted by ElJay Arem (IMC OnAir) on May 29, 2007

31. Mai bis 1. Juni 2007 in Hamburg

Die Konferenz “Creative Europe – The Power of Culture in European Cities” findet anlässlich der Deutschen EU-Ratspräsidentschaft im ersten Halbjahr 2007 vom 31. Mai – 1. Juni 2007 in Hamburg statt.

Creative Europe – The Power of Culture in European Cities

Das Zusammenspiel von Kultur und Kreativität als Katalysatoren urbaner Prosperität sowie gesellschaftlicher Entwicklung steht im Mittelpunkt des europäischen Kongresses. Im Rahmen eines globalen Strukturwandels sind neue Denkmodelle und insbesondere kreative Dienstleistungszentren gefragt, um die Wettbewerbsfähigkeit und das Innovationspotenzial von Städten und Metropolen zu stärken. Der Zuzug kreativer, hoch spezialisierter und mobiler Menschen wird zunehmend als Gewinn und Bereicherung für Wirtschaft, Kultur und Stadtentwicklung wahrgenommen und bewusst gefördert.

Der Kongress untersucht, in wieweit die Kultur insbesondere die Kreativen und Kulturschaffenden als Motor für Innovation und Entwicklung und die wirtschaftliche Prosperität einer Metropole mit bedingen. Fachbeiträge, Diskussionen und vier Zukunftspodien thematisieren, welche Perspektiven sich aus dem Zusammentreffen von technologisch innovativen Regionen, kulturellen und architektonischen Leuchtturmprojekten sowie kreativen Menschen für den gesellschaftlichen und wirtschaftlichen Wandel ergeben. Zudem stellen sich auf dem Kongress Vertreter europäischer Kulturmetropolen vor, die die Thematik aus ihrer Sicht beleuchten.

Auf der Website von “Creative Europe – The Power of Culture in European Cities” finden Sie weitere Informationen, das Veranstaltungsprogramm sowie ein Anmeldeformular.

Der Kongress findet statt in Kooperation mit dem Beauftragten der Bundesregierung für Kultur und Medien. Medienpartner sind der NDR und Brand eins, Kooperationspartner ist die Freie und Hansestadt Hamburg.

s.a. http://www.creativeeurope-eu2007.de und http://www.bkm-eu2007.de

(Quelle: 13.05.2007 | Kulturbehörde der FHH )

Posted in IMC OnAir - News | Leave a Comment »

Deutscher Download-Markt wächst schneller als erwartet (BitCOM)

Posted by ElJay Arem (IMC OnAir) on May 29, 2007

Berlin – Der deutsche Markt für käufliche Internet-Inhalte wie Musik, Videos oder Computerprogramme wächst stärker als erwartet. Mit 131 Millionen Euro habe der Umsatz 2006 gegenüber dem Vorjahr um etwa ein Drittel zugelegt, teilte der Branchenverband Bitkom am Dienstag mit. Damit seien frühere Prognosen, wonach die Deutschen für Downloads etwa 120 Millionen Euro zahlen würden, übertroffen worden. Dies liege auch an der wachsenden Verbreitung schneller Internetverbindungen, die das Herunterladen einfacher machten. Mit acht von zehn Downloads machten Lieder mengenmäßig den Hauptteil aus, das meiste Geld wurde laut Bitkom aber für Software ausgegeben. Für dieses Jahr rechnet der Verband mit einem Download-Umsatz von etwa 157 Millionen Euro.

(Quelle: AFP …)

Posted in Uncategorized | Leave a Comment »

TAM launches `RAM’ to measure radio audience

Posted by ElJay Arem (IMC OnAir) on May 29, 2007

MUMBAI: Private FM radio broadcasters will now have an audience measurement system as they prepare for setting up stations across the country.Radio Audience Measurement (RAM) is a service being offered by Nielsen Media Research in collaboration with IMRB International. It will use the ‘Radio Dairy’ method and measure “intensity and frequency of audiences” on a weekly basis.

The data will be made available to users by September. To start with, RAM panel will measure radio audiences in Mumbai, Delhi and Bangalore. The plan is to expand this to 10 cities by the end of 2008.

Radio operators feel the measurement service would stimulate the growth of the industry. FM stations have been struggling to convince advertisers of their reach and advertising rates have been terribly suppressed.

Says TAM Media Research CEO LV Krishnan, “Currently, radio contributes three per cent of the total ad pie. Three years down the line, measurement will bring more business commitment to radio enabling it to double its revenue like we had observed in TV.”

RAM will have a sample size of 480 per city. The investment requirement is Rs 1.2 million per subscriber.

The measurement service is segmented into three parts – radio establishment survey, panel representation, and training of the panel.

·        Radio establishment survey will define reporting universe, factors that influence radio consumption and selling the sampling frames for the panel set up. Household demography, ownership of radio, reach of radio stations and broad viewing habits would be taken into account.

Panel representation of radio takes into consideration demography, FM penetration, work and status of the listener, household size and TV viewing habits as it influences radio listeners, language preference for music, geographical location, radio type (analog/digital) and mode of travel and time.

·        The measurement tool will also identify “exclusive listeners” and radio director’s cut (how many hours a listener listens to radio).

“The RAM service is all set to accelerate radio industry via measurement. The setting up of the RAM service signals maturity and professionalism of radio industry players who have come forth and pledged support for creating and industry-supported currency in a market,” says Krishnan.

·        Welcoming the new measurement system, Big FM COO Tarun Katial says: “With so many players in the market, it is imperative to have a common radio listeners currency.”

The Indian Listenership Track (ILT) from the Media Research Users’ Council (MRUC) is the only other measurement system but it uses the DAR (Day After Recall) methodology.

RAM, which is using the `Diary Method’ now, plans to move to the electronic system.

(Source: 29/05/07 | Indiantelevision.com Team  | Indiantelevision.com’s Media, Advertising, Marketing Watch )

Posted in Culture (news), Economics (news), News from India | Leave a Comment »