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Archive for May 24th, 2007

ETC in makeover mode, to launch shows …

Posted by ElJay Arem (IMC OnAir) on May 24, 2007’s News Headlines

Apart from showcasing the conventional programmes featuring actor’s interviews, the channel has started with tickers which informs about trade dealings and transactions, local as well as internationally.

Says Achariya, “We are a Bollywood trade channel and play contemporary music which forms a part of it.”

Previously, ETC had established itself as a movie promos channel which continues to form an integral part of the channel’s programming. Till few months back they had old Hindi movie songs playing on the channel which they discontinued, in an attempt to re-vamp the channel.

“Our business model is unique and trailers form a major source of revenues. We are planning to restyle and change the look of our channel vey soon,” Achariya points out.

(Source: 25/05/2007 – ‘s Weekend Newsletter (Issue 60))

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