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Archive for May, 2007

Mobile Music Industry – Way to go! (Special Report)

Posted by ElJay Arem (IMC OnAir) on May 31, 2007’s Special Report

Mobile music has emerged as the most prominent segment in the digital music industry and is a major money making business.Today, the definite buzzword with Indians is ‘mobile’. Everyone realizes how quickly the world is going digital and how important it is to keep in pace with the changing times.

According to the Soundbuzz Music Analysis (Digital and Physical), in 2007, digital music and more specifically mobile music, will surpass physical music in sales in India. To this estimation, IMI general secretary Savio D’Souza says, “In India, Music-to-Music accounts for Rs 100 crore (Rs 1 billion) and physical music to Rs 600 crore. So, I nowhere see mobile music sales surpassing physical music sales.”

But Universal’s Rajeev Gangal comments, “Not by the end of 2007, but by late 2008 one can expect mobile music sales to exceed, looking at the way the digital segment is booming.”

The Soundbuzz analysis also states that globally, online and mobile sales will represent more than 60 per cent of all music retail sales by 2009. Ringtones, the dominant digital format in terms of sales, will continue to be so through 2009. “Its all about monetizing it rightly,” adds D’Souza. Moreover, it concludes that Asia will generate more than one third of all digital music sales globally in 2009. Whoa!

Mobile music consisting of ringtones, caller ringback tones, music clippings ringtones, music video downloads, movies and scene downloads has emerged as the most prominent segment in the digital music industry and is a major money making business today. Gangal further adds, “Physical and digital formats are way away from each other. Some tracks are just meant for the digital market. But as far as revenue from them is concerned, they are neck to neck. There isn’t much gap there.”

According to the International Federation of Phonographic Industry (IFPI), with the evolution of the mobile handset, mobile music has become a major revenue stream for the music industry globally, running far ahead of revenues from the conventional music distribution channels. Adds D’Souza, “Mobile music has become a major revenue stream for music industry, but mobile music running far ahead in revenues as compared to conventional music distribution channels isn’t true. Globally, the music industry is a $32 billion business, of which mobile music accounts for 10 per cent, say not more than $2 billion.”

Be it an out-and-out whim or just the exposure to illegal downloads, mobile music is taking over the legal conventional music in India. Statistics prove that where mobile music downloads is growing by over 50 per cent every year; the growth of legal conventional music is more or less pining away.

The songs from 2006 blockbuster Dhoom 2 were a smash hit on the music downloads front

Adds Gangal, “If illegal distribution of music through mobiles is also included, the size of the mobile music market may be a lot bigger than conventional music. The biggest hindrance to the conventional music industry is piracy. The mobile music segment sees low piracy levels and hence, the industry is benefited more from the digital segment than the conventional one.”

Downloadable ringtones, which already make an annual business of $45 million globally, is all set to grow at double-digit levels in the years to come. Ringtones also generate about 40 per cent of the data revenues for India’s big wireless operators such as Bharti Airtel and Reliance Communications.

India’s entire mobile music market – encompassing monophonic and polyphonic ring tones, true tones, ring back tones and full track mobile downloads – will be worth $800 million by 2009, as predicted by Soundbuzz, which again doesn’t receive a positive nod from D’Souza.

Today, almost every handset is capable of playing polyphonic or actual music. Cell phones ranging from Rs 2000 – Rs 5000 sell the most in India and thus can avail just the mono or polyphonic tones. Video and song downloads does not come into the picture here. But, mobile music is developing faster due to higher penetration of phones compared to portable players or broadband, and also, due to ease of payment. Almost all operators today have launched an ‘Easy Music’ facility that allows subscribers to choose their favourite music from a huge catalog and download it onto their mobile phones or even iPods at affordable prices. This has helped the mobile music market boom to unexpected levels.

As regards choice, mobile subscribers have a yen for Bollywood hits, devotional music, but international tracks always remain a priority as well.

Adds Gangal, “In the mobile music segment, it’s all about hits. Like if we have the rights to Bryan Adams and a person wants to download Bryan Adams songs, then he will definitely turn to our label. The biggest challenge in this segment is to make music available in the three-inch screen as against other forms of distribution. Here, content and quality both matter a lot.”

Both digital formats have deep content in terms of language and musical genres. Radio on mobile devices as well as Internet radio is also pushing the digital music industry forward.

Presently, the techno-savvy generation is making use of mobiles in all the possible ways to get the best out of it. By the end of 2007, it is expected that India alone will have around 250 million handsets. Global companies like Nokia, Sony Ericsson, Motorola and Samsung are striving neck-to-neck to come up with handsets loaded with FM radios, MP3 players and a good memory capacity as buyers are showing an edge for such features in their cell phones.

Sony Ericsson is working and promoting its personal digital assistant phones with MP3 players and the popular Walkman phone line. Around 35 per cent of their Indian handset products feature downloadable music applications and the best-selling Walkman phone accounts for 65 per cent of total revenues. Sony has also expanded its chain of Expression Stores, which feature phones and music download stations.

Nokia can’t afford to lag in this rat-race. The handset leader has set up college sponsorship deals and collaborated with music companies to buy the rights for free downloadable songs on some of their handsets to encourage the use of digital music. Some of Nokia’s N-series handsets, with a 3,000 song capacity, offer 100 preloaded songs free; just to make a mark, and money of course, in this segment. Most of the major handset makers have tie-ups with music content sites such as and as well as revenue-sharing deals with local telcos and music companies.

Comments Hindustan Times (Lucknow) music feature writer Piyush Singh, “India sees a huge potential for digital music. Presently, MP3 songs are heard on PC, phones, web (streaming) etc. About revenue generation, according to me, it is an off-putting task to convince (Indians especially), to buy music online, as music is easily available from peers who might have purchased a CD or downloaded it online using P2P technology.

“If it is economical for people to download, store and write music on CDs and then transfer it to the cell phones; the search for songs from unpaid sources increases. But if paid sources price the song really low, no one would want to undergo this trouble of downloading-storing-writing. Also, the whole process will then look ‘legal’.”

Piracy and transfer of music from one handset to another, for instance transferring music clips via Bluetooth, have reached a volume that is three times the legal route. But such illegal downloads also appear as blessings in disguise as it actually helps the mobile music industry to grow. Comments Gangal, “Rich media usually observes a greater volume of transfers via Bluetooth. At the end of the day, everyone gets their share. 70 per cent of it taken away by Telco and the leftover is distributed.”

Local music companies and content owners often nitpick at the distributors like mobile phone operators and other companies that distribute digital music. They claim that the distributors walk away with a bigger portion of the revenues leaving them with a minimum amount. Says D’Souza, “The accounting of the mobile music business depends on some common denominators taken into consideration and on the parameters against which the market is calculated. Only then can one say how significant the contribution is.

“In India, the mobile piracy business is about Rs 30 crore. If a ringtone costs Rs 10, 15 per cent of the money goes to the government, around Rs 1.75 comes to the music industry. The rest is split amongst the music companies and content owners. Today, Telco accounts for 80 per cent of the business. This segment is bound to grow no doubt. Which distributors dominate the mobile music market is largely dependent on the end product available and negotiation skills.”

Talking of the competition penetrating this segment, Gangal gives a final peg, “We don’t really see a lot of competition and this comes as an advantage. It’s all about how you market your product and what strategies you adapt in order to keep selling. In the next five years or so, Universal will definitely witness an average of 400 million number of unit sales in the digital segment and around Rs 200 million in market prices.”

(31st May ’07 | Source:

Posted in Economics (news), News from India | Leave a Comment »

Apple TV to stream YouTube content …

Posted by ElJay Arem (IMC OnAir) on May 31, 2007

MUMBAI: Starting from mid-June, Apple TV users will automatically be able to stream YouTube content into their televisions, announced Apple CEO Steve Jobs today.

“This is the first time users can easily browse, find and watch YouTube videos right from their living room couch, and it’s really, really fun,” said Jobs. “YouTube is a worldwide sensation, and Apple TV is bringing it directly from the Internet onto the widescreen TV in your living room.”

Using Apple TV’s interface and Apple Remote, viewers can navigate through YouTube’s video various browsing categories or search for specific videos. YouTube members can also log-in to their YouTube accounts on Apple TV to view and save their favorite videos.

Apple today also announced that it is offering a new Apple TV build-to-order option with a 160GB hard drive. The new version will be larger and will offer four times the storage for up to 200 hours of video, 36,000 songs, 25,000 photos or a combination of each.

(Source: 31st May 2007 | Team |’s Digital Edge)

Posted in Economics (news), News from India | Leave a Comment »

Nokia Siemens Network baut Handy-Netz in Indien (AFP)

Posted by ElJay Arem (IMC OnAir) on May 30, 2007

Helsinki – Der deutsch-finnische Ausrüster Nokia Siemens Networks (NSN) baut für die indischen Telefongesellschaft Aircel ein Mobilfunknetz nach dem europäischen GSM-Standard auf. Für Errichtung und Betrieb des Netzes zahle Aircel 70 Millionen Euro, teilte NSN am Mittwoch mit. Es ist den Angaben zufolge der erste Auftrag von Aircel, die zur malaysischen Gruppe Maxis Communications Berhad gehört und rund sechs Millionen Kunden zählt …

(Quelle: 30.05.2007 – AFP)

Posted in Economics (news), News from India | Leave a Comment »

Protected: IMC-Radiowerkstatt: Ab Herbst 2007 “live” in Hamburg …

Posted by ElJay Arem (IMC OnAir) on May 29, 2007

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India Radio Forum: Listen up! -Delivering Radio that rises above the noise

Posted by ElJay Arem (IMC OnAir) on May 29, 2007

Indian Forum 2007

Radio is playing as loudly as ever, with new licenses, new digital options, new funding sources and a host of innovative ways to connect with a wide range of audiences. And not only in India. Around the world, the radio dial is being revitalized and recognized anew as a valuable part of the media and content creation mix.

Radio’s long history means many of the questions about listening and hearing have already been answered. But the new media environment means as many remain to be answered.

  • Is India keeping up with world trends in radio?
  • Is there anything we need to know about the rest of the world that can be applied to the Indian radio landscape?
  • What are the predictions for India’s radio scene?
  • Just how many players are too many?
  • How can radio be most effectively, efficiently and creatively added to the media mix?
  • What do media buyers need to know – and how can this best be delivered – to make the most effective radio decisions possible?
  • How niche is niche when it comes to audience segments for radio?
  • What are the technologies that will make the most difference to radio players and to listeners?
  • Is digital radio a good option or a fancy gimmick for India?
  • What are the best regulatory models for radio in the next communications age – and how best can India move towards a modern and robust framework that will encourage growth?
  • And last, but by no means least, what are the business models for a new radio environment?

Forum Schedule for Download …

Posted in Culture (news), Economics (news), News from India | Leave a Comment »

Konferenz “Creative Europe – The Power of Culture in European Cities”

Posted by ElJay Arem (IMC OnAir) on May 29, 2007

31. Mai bis 1. Juni 2007 in Hamburg

Die Konferenz “Creative Europe – The Power of Culture in European Cities” findet anlässlich der Deutschen EU-Ratspräsidentschaft im ersten Halbjahr 2007 vom 31. Mai – 1. Juni 2007 in Hamburg statt.

Creative Europe – The Power of Culture in European Cities

Das Zusammenspiel von Kultur und Kreativität als Katalysatoren urbaner Prosperität sowie gesellschaftlicher Entwicklung steht im Mittelpunkt des europäischen Kongresses. Im Rahmen eines globalen Strukturwandels sind neue Denkmodelle und insbesondere kreative Dienstleistungszentren gefragt, um die Wettbewerbsfähigkeit und das Innovationspotenzial von Städten und Metropolen zu stärken. Der Zuzug kreativer, hoch spezialisierter und mobiler Menschen wird zunehmend als Gewinn und Bereicherung für Wirtschaft, Kultur und Stadtentwicklung wahrgenommen und bewusst gefördert.

Der Kongress untersucht, in wieweit die Kultur insbesondere die Kreativen und Kulturschaffenden als Motor für Innovation und Entwicklung und die wirtschaftliche Prosperität einer Metropole mit bedingen. Fachbeiträge, Diskussionen und vier Zukunftspodien thematisieren, welche Perspektiven sich aus dem Zusammentreffen von technologisch innovativen Regionen, kulturellen und architektonischen Leuchtturmprojekten sowie kreativen Menschen für den gesellschaftlichen und wirtschaftlichen Wandel ergeben. Zudem stellen sich auf dem Kongress Vertreter europäischer Kulturmetropolen vor, die die Thematik aus ihrer Sicht beleuchten.

Auf der Website von “Creative Europe – The Power of Culture in European Cities” finden Sie weitere Informationen, das Veranstaltungsprogramm sowie ein Anmeldeformular.

Der Kongress findet statt in Kooperation mit dem Beauftragten der Bundesregierung für Kultur und Medien. Medienpartner sind der NDR und Brand eins, Kooperationspartner ist die Freie und Hansestadt Hamburg.

s.a. und

(Quelle: 13.05.2007 | Kulturbehörde der FHH )

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Deutscher Download-Markt wächst schneller als erwartet (BitCOM)

Posted by ElJay Arem (IMC OnAir) on May 29, 2007

Berlin – Der deutsche Markt für käufliche Internet-Inhalte wie Musik, Videos oder Computerprogramme wächst stärker als erwartet. Mit 131 Millionen Euro habe der Umsatz 2006 gegenüber dem Vorjahr um etwa ein Drittel zugelegt, teilte der Branchenverband Bitkom am Dienstag mit. Damit seien frühere Prognosen, wonach die Deutschen für Downloads etwa 120 Millionen Euro zahlen würden, übertroffen worden. Dies liege auch an der wachsenden Verbreitung schneller Internetverbindungen, die das Herunterladen einfacher machten. Mit acht von zehn Downloads machten Lieder mengenmäßig den Hauptteil aus, das meiste Geld wurde laut Bitkom aber für Software ausgegeben. Für dieses Jahr rechnet der Verband mit einem Download-Umsatz von etwa 157 Millionen Euro.

(Quelle: AFP …)

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TAM launches `RAM’ to measure radio audience

Posted by ElJay Arem (IMC OnAir) on May 29, 2007

MUMBAI: Private FM radio broadcasters will now have an audience measurement system as they prepare for setting up stations across the country.Radio Audience Measurement (RAM) is a service being offered by Nielsen Media Research in collaboration with IMRB International. It will use the ‘Radio Dairy’ method and measure “intensity and frequency of audiences” on a weekly basis.

The data will be made available to users by September. To start with, RAM panel will measure radio audiences in Mumbai, Delhi and Bangalore. The plan is to expand this to 10 cities by the end of 2008.

Radio operators feel the measurement service would stimulate the growth of the industry. FM stations have been struggling to convince advertisers of their reach and advertising rates have been terribly suppressed.

Says TAM Media Research CEO LV Krishnan, “Currently, radio contributes three per cent of the total ad pie. Three years down the line, measurement will bring more business commitment to radio enabling it to double its revenue like we had observed in TV.”

RAM will have a sample size of 480 per city. The investment requirement is Rs 1.2 million per subscriber.

The measurement service is segmented into three parts – radio establishment survey, panel representation, and training of the panel.

·        Radio establishment survey will define reporting universe, factors that influence radio consumption and selling the sampling frames for the panel set up. Household demography, ownership of radio, reach of radio stations and broad viewing habits would be taken into account.

Panel representation of radio takes into consideration demography, FM penetration, work and status of the listener, household size and TV viewing habits as it influences radio listeners, language preference for music, geographical location, radio type (analog/digital) and mode of travel and time.

·        The measurement tool will also identify “exclusive listeners” and radio director’s cut (how many hours a listener listens to radio).

“The RAM service is all set to accelerate radio industry via measurement. The setting up of the RAM service signals maturity and professionalism of radio industry players who have come forth and pledged support for creating and industry-supported currency in a market,” says Krishnan.

·        Welcoming the new measurement system, Big FM COO Tarun Katial says: “With so many players in the market, it is imperative to have a common radio listeners currency.”

The Indian Listenership Track (ILT) from the Media Research Users’ Council (MRUC) is the only other measurement system but it uses the DAR (Day After Recall) methodology.

RAM, which is using the `Diary Method’ now, plans to move to the electronic system.

(Source: 29/05/07 | Team  |’s Media, Advertising, Marketing Watch )

Posted in Culture (news), Economics (news), News from India | Leave a Comment »

Sendetermin: 1000xRAGAM (T1) – 28.5.07 (23:00) + PodCasting (7dx24h)

Posted by ElJay Arem (IMC OnAir) on May 28, 2007

1 0 0 0 x R A G A M ( Teil 1/2)

die (Wechsel-)Beziehung zwischen der nord- und suedindischen Klassik

Der Themenschwerpunkt der Mai-Sendung 2007 von IMC OnAir / IMCRadio.Net ist: “1000 x RAGAM – die Beziehung zwischen der nord- und suedindischen Klassik”, Teil 1.Wie in allen Sendungen „Raga-CDs des Monats” hoeren Sie Beispiele original indisch-klassischer Musik, gespielt von den renomiertesten Musikmeistern Indiens.

In den zurueckliegenden Sendungen (seit Sendestart am 27. Maerz 2006) hat IMC OnAir die indischen Ragas als die Grundform der nordindischen Klassik, der Hindustani-Musik vorgestellt. Im 24-Stunden-Zeitzyklus werden die Ragas zu bestimmten Tages- und Nachtzeiten, oder Jahreszeiten gespielt. Ihrer Zuordnung liegt das Thaatsystem zugrunde. – Von Vishnu Narayan Bhaktande, dem indischen Musikwissenschaftler des 19. Jahrhunderts (1860-1936).

Es sind 10 Hauptragas, aus denen alle anderen Ragaformen, die Ragini-s, die weibliche Form und ihre Soehne, die Putra-s abgeleitet werden koennen. Fuer einen Vergleich mit dem Thaatsystem wollen wir uns heute auf das in Suedindien weit verbreitete Ragakonzept, das „Melakarta-System” beschraenken.

Die Ragas finden sich in der suedindischen Klassik wieder … und werden dort als RAGAM bezeichnet. Die Ragas Nordindiens, oder Raags und die RAGAMS des Suedens haben viele Gemeinsamkeiten.

Es gibt auch besondere Auspraegungen, die bis in unsere heutige Zeit diese beiden Musikstile eigenstaendig bestehen lassen. – Im musiktheoretischen Ansatz existieren wesentliche Unterscheidungsmerkmale, auch im konzertanten Auffuehrungsstil bis hin zu den Instrumenten, die typischerweise in der suedindischen Ragaform, dem RAGAM von den Kuenstlern und den Komponisten verwendet werden.

Sie hoeren dazu Beispiele der suedindischen Ragas, den RAGAMS auf der Veena, dem Mridangam, im Gesangsstil Kriti, auf dem Nadaswaram und der Violine.

  • Prof. K. Swaminathan (Veena) – Bhaavanjali und mit dem Tempelgesang Geethanjali aus Tamil Nadu von Smt. MS Subbulakshmi und einem Kaavyanjali von Sri Muruganar.
  • Sudha Ragunathan (Vokalistin) – Ragam Varali mit Papanasam Sivan’s VIRUTHAM KAAVAAVAA, Embar Kannan auf der Violine, das Mridangam spielt Skanda Subramanian.
  • Kiranavali Vidyasankar (Vokalistin) – Kriti: ‘Sri Matrubhutham’ – Matrubhuteswaraswamy, Misra Chapu Talam (Komponist: Muthuswamy Dikshitar) mit dem Violinisten Padma Sankar und K.S. Nagarajan auf dem Mridangam
  • Sri Umayalpuram K. Sivaraman (Mridangam) – Rasika Ranjani Sabha, Trichy 1996 (live), mit Sri Semmangudi Srinivasa Iyer: (Vokalist), Sri Nagai Mulideran (Violine)
  • Rajna (Mridangam-Spielerin) mit dem Nadaswaram-Duett Kasim & Babu, Brueder und Enkel des beruehmten Nadaswaram-Spielers Sheikh Chinna Maulana Sahib (Live-Aufnahme aus 2006, Sri Siva Vishnu Tempel)

Terminhinweis: nächste Sendung am 5.6.07 – 21:00-21:58 METC

(28.5.2007 – IMC OnAir/IMCRadio.NetPodCasts | Sendetermine | Archiv | Hoerproben )

Posted in IMC OnAir - News, Raga CDs of the months | Leave a Comment »

Moderation Script (05/2007): 1000x RAGAM – part 1/2 (Raga CDs of the Months)

Posted by ElJay Arem (IMC OnAir) on May 28, 2007


Posted in DE (German) | Leave a Comment »

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